I get a lot of questions about personal branding from people in direct sales, people who have their own products and programs, and home-based entrepreneurs. Crafting your personal brand requires asking yourself: What do you stand for? What are you going to share with other people?
For those of you who don’t know me, I got into network marketing seven years ago, almost by accident. I was with a health and fitness company and loved the products I was representing. I became involved because of how passionate I am about health and fitness, and because I believed in the products so much. I didn’t think about it in these terms at the time, but that was part of my brand – Selling products that I used myself, for a company that was as passionate about health and fitness as I was.
As you’re reading through this post, think about the things that you love that are part of your brand. I would like to share some notes I took from a training that really helped me understand how to create my own brand. Your own personal brand is especially important for anyone trying to sell a product, or trying to build a team in network marketing and direct sales. It’s easy to focus only on the product, which can come across really “spammy.”
I’m as guilty of this as anyone – when I look back through my Facebook to when I first started using it to sell products, I think, “oh Good Lord, did I really post that?” If you’re building a home business, or really serious about using social media for direct sales, it’s absolutely crucial to build your brand. You can’t just post “Hey, buy this stuff, this stuff’s awesome,” all the time. It’s noise, and it’s not what people come to Facebook for.
They come to Facebook to be entertained, to be educated, and to be inspired. That’s what you want to share with people. People will reach out if they’re interested in what you’re doing and feel connected to you. That connection is one reason that I rely on live videos so much – people get a strong sense of the kind of person you are by how you appear in your videos, which makes you much more accessible. It’s also easy to repurpose your videos into other content – more on this later.
So, how do you identify your own brand? It’s so easy to get caught up thinking that if we aren’t the best at something, or if we aren’t 100% knowledgeable about it, that we don’t have anything to offer. But we have a ton to offer, and a ton of knowledge to rely on! First of all, if you’ve had kids, that’s knowledge. If you’ve got dogs, you have knowledge there. If you have been married for a long time (like I have for a hundred years) you relationship knowledge. You’ve got all kinds of knowledge that is so easy to overlook, and so it’s good to sometimes think about the way your close friends or family see you for this extra bit of perspective.
Question 1: What do your friends complain about that you find effortless?
|I’ll tell you a little story. Health and fitness has been a part of my life for the last 18 years. I was actually in health and fitness, and even owned a gym for a while (because I’m a crazy person.) That’s just part of who I am. A lot of people ask me questions about all things health and fitness, about things seem so effortless to me because it’s just a part of my life. But then people will say, “How do you know to eat that” or, “How do you know …” and I’m like, “Really? You don’t know that?”|
|There are so many things in your knowledge base that you take completely for granted, because it’s so natural to you. So, what do your friends find difficult that comes effortlessly for you?|
Question 2: What do you friends say you’re the greatest at?
So, again, how do people introduce you? What do your friends say? “Man, you’re so good at that. How did you do that?” When they say that, what are they talking about? Keep that in mind.
Question 3: What do your friends say when they introduce you?
|This is the title of the post for a reason. Think on it and ask people, “Hey, if you’re gonna introduce me, what would you say?” For me, people tell me all the time, “Oh, my gosh, Sharon’s so inspiring.”|
|Well, that’s because I have been doing personal development for the last 10 years and I do it every single morning. That’s something that I’ll be honest with you, I think I’m really good at. At this point it’s simple for me, it’s just a part of my life that I don’t even think about anymore.|
|We all have things that we just know and that are effortless. Those are the things that are part of your brand. Those are the things that you can share with people, that will make them say “Oh, my God, how’d you know that?”|
And, lastly, Question 4: What would you do if you had three hours free every week?
|So, you’ve got three hours. No kids, no dog, no husband, no phone ringing, nothing. You’ve got three free hours. What would you do? What would you study? What would you read? What would you listen to? What would you do?|
|And before you say it, saying “take a nap” doesn’t really count, unless you know how to get relaxed and to get good sleep. That’s something you could share with people. That could be part of what you talk about.|
|Another way to think about this one is: “What do you do on Saturday morning when you wake up and it’s quiet in the house?” What are you reading? What do you naturally gravitate towards when you’re just chilling out? Those are the subjects that you’re most passionate about because spending time exploring them and learning more about them is like second nature to you.|
|I had a wonderful conversation with a friend recently who is involved in a different networking marketing company. We were able to bounce ideas off each other, even though we sell different things. Even though we’re in different areas of business, but it’s all the same thing because it’s all about building relationships: it’s all about getting people to know, like, and trust you. When people see you on video and you’re sharing something, you’re educating people, and they’re either thinking, “Wow. I like her style,” or, “I don’t.”|
|And remember – not everybody’s gonna like you, and that doesn’t matter! You’re only looking for the people that are looking for you. So don’t try to please everybody. Identify the things that interest you that you want to talk about, and then people that are interested in you will reach out to you. Or, you can reach out to people who have commented and connect with them that way. This is a much more organic way to make connections, instead of trying to force products down people’s throats.|
|Think about the person – you know, the person at the kiosk in the mall trying to sell you fake eyelashes or some fancy hair straightener. They start coming at you so quickly with their products you just think, “I don’t want that!” and run away as fast as you can. Nobody wants to be that person! That creates resistance, and you don’t want that. You want to create curiosity, you want to educate, you want to share.|